The Complete Guide to Guest Posting in 2022 / 2023Visual Media Factory
How to write a guest post in 2022 / 2023 – Tips and Tricks
What is a guest post and how does it work?
Guest posting could be a great option for you if you want to make money by blogging online and creating content. A guest post is a blog post or article that is written by someone who is not affiliated with the website in question. As a result, unlike a journalist or contributor who regularly publishes content for a blog or for any other publication, a guest blogger does not have any official ties to the website or blog that they are writing for.
Why is guest blogging important in 2022?
First and foremost, you will not get paid for guest post writing (most of the time). So, what is the point? When you write a guest article, you frequently receive a byline in exchange. The magazine will not be the only one to benefit from the excellent piece of content you create.
Benefits of guest posting in 2022?
1. Boost brand awareness.
It can be very difficult to attract people (new visitors) to notice your business or website if you don’t have a strong brand identity online. And if they do, you will have to work much harder to persuade them that your content is a valuable product to invest time or money on. Guest blogging for a well-known website can be a game-changer. By publishing something informative and authoritative, you will catch the attention of people who might not have noticed you or your brand otherwise in the online world.
2. Make a name for yourself as an expert.
To be a good guest blogger and to succeed with guest posts in 2022, you must create unique, good-quality, and informative content. That implies you can’t simply crank out content or ideas that your audience has already seen. It is all about bringing something new to the table and establishing your authority on the issue. You can establish a name for yourself and your business if you can accomplish this properly and consistently within your niche.
3. Increase traffic to your website.
If you publish anything that genuinely blows readers away and that piques the interest of your audience, they will seek for your bio to find out who you are and what experience you have. If people want to read more of your stuff or hear more of your ideas, they will probably go to your website.
That means you will not only get more traffic and visitors to your site, but you will also get relevant traffic and an audience that could keep coming back for more content! This will help you obtain awareness in your niche, as well as boost the rank of your website on search engine results.
4. Increase the authority of your domain.
Google’s algorithm is very smart and if Google notices that you are guest posting a lot just to obtain more backlinks (links pointing to your site from other sites), you could be penalized. Don’t make link-building your goal. Instead, concentrate on creating high-quality content that provides true value to your viewers.
It can help your search rankings if your guest posting approach concentrates on writing for a small number of high-quality and authoritative sites in your niche. This is due to a phenomenon known as domain authority. Essentially, if your website has high-quality links linking back to it, its search authority will improve. So, don’t go after backlinks from a random assortment of websites in 2022 just because they are prepared to say “yes” to you for free guest posts. Concentrate on high-quality material.
5. New business opportunities.
If your guest pieces provide great value, for example, addressing a critical pain point among your audience or approaching an idea from a novel and new angle you may notice your email filling up with reader responses. They could be businesses or magazines that want you to write something just as good for them as you did for the website where they read your guest post article. They also may be attracted by what your company does and wish to inquire about possible collaboration prospects.
They could be readers who simply wish to thank you or ask a question regarding your content. If you do receive emails or comments, take advantage of the opportunity to network with others in your business.
Where to Look for Guest Posting Opportunities in 2022?
Just as you would choose a specialized topic (niche) for your website or brand, you should do the same with guest blogging. Why?
It is much simpler for you to get your guest pieces accepted if you’re a specialist in one area rather than a jack of all trades who dabbles in everything. Also, if you want guest blogging to have a direct influence on your business, the topics you write about must be relevant and beneficial to your target audience.
So, once you’ve determined your area of expertise, it’s time to seek for guest writing possibilities. Here’s how to get started:
01. Research your favorite blogs
If you are a regular reader of a blog or publication in your niche or specialty, that should be your first stop. You’re already very familiar with the type of content it produces, so writing for them will be much easier.
Look in the following places to see whether they welcome guest posts:
There will be a link to the Write for Us, Contributors, or Guest Blogging Guidelines sections.
- Contact page or info page
If the contact form does not request guest post contributions, check for the editor’s contact information. It may take some searching, particularly on larger sites such.
Remember that if you come across a note somewhere on the site that states “we do not accept guest posts,” don’t waste your time on it.
2. Conduct a Google search
Because Google knows everything, why not ask the search engine which sites welcome guest posts? Here are some search terms to help you find what you’re looking for:
Write for us
Guest bloggers wanted
Guest blogging guidelines
3. Analyze your competitors
It is also a good idea to figure out where your competition’s most popular and valuable backlinks are coming from. This will give you an idea of the sites to which you might be able to contribute. You will need to use SEO tools like SEMrush or Moz to accomplish this. Link Explorer is a free tool provided by Moz Pro. It will present you with a wealth of SEO information about a competitor’s website when you run it through the tool.
4. Check domain authority
Not all possibilities for guest posting are created equal. While it is important to locate ones that fit your niche and will get you in front of your target audience, you also need to know if it’s going to be worthwhile to spend your time on it. One factor to consider is the domain authority of the site, which can also be found in the Moz Link Explorer tool. A low score isn’t necessarily a reason to dismiss a website, but it is one thing to consider if you want your guest post content to appear on reputable websites with a lot visitors as much as possible.
Another factor to consider is how much attention and engagement you will receive on social media. You can do this with BuzzSumo.
How to pitch a guest post in 2022?
Once you have decided on the websites you want to write for, it is time to start working on your first pitch. What you will need to accomplish is the following:
1. Use a spreadsheet to keep track of everything.
Because these websites can take a long time to respond, it’s easy to lose track of them if you don’t have the information saved somewhere. As a result, it’s a good idea to make a spreadsheet with information on the publication, editor, pitch details and parameters, and the date of your most recent email. You may also use this spreadsheet to keep track of websites you’d like to write for but aren’t quite ready to pitch.
2. Familiarize yourself with the website’s content
Work on each guest post opportunity one at a time so that you can devote your complete attention to each. The first step is to become acquainted with the kind of posts they publish as well as the ones that perform the best. Use SEO tools (described above) to determine which of their articles receive the most social media shares, and use their most recently published posts to steer you to their favored themes. It will be a lot easier to create your pitch after you understand what kind of information they want to see published on their website.
3. Review the guest posting guidelines.
Check the guest blogging guidelines. The editor will tell you exactly what they expect from you, including information such as:
- Word count
- Voice and style
- Formats that are recommended
- They’re looking for specific topics (or not looking for)
- Popular posts from their website
- Specifications for images (when relevant)
- Guest Post Linking Guidelines
- Guest Post Publication Guidelines
They will also advise you if you need to submit a pitch with a few bullet points before you start writing. Other times, they can request that you create the guest piece immediately so they may evaluate the draft. Make sure to check the criteria for each journal to which you choose to write to and submit your content. One blunder in your submission could cause the editor to disregard your pitch entirely.
3. Create a one-of-a-kind pitch
Whether you are creating a bulleted pitch or writing a complete post, you should start by conducting an online search for your topics. If they have previously been addressed on the website (even if it was a few years ago), don’t pitch them to the editor. They want to see that you have a fresh and original concept to contribute to the web. This is what makes you useful to them and their audience.
4. Create and send an email with your pitch.
In some circumstances, you will only need to fill out a form on the website with information about yourself and your pitch.
Best practices for guest posting in 2022
Here are a few more pointers to consider before you begin guest posting for your brand:
1. Create a compelling bio.
The majority of websites will require you to compose a bio. While you’ll want it to be distinct from site to site, the essential description of who you are and why you’re an authority on the subject will be similar. To save time, develop a bio template to work from. You can then modify it based on the website, its readership, and the topics you’ve covered for them.
2. Devote more time to your headlines.
The sheer availability of an article on a well-known website or blog does not guarantee that people will click on it. Make sure to craft a catchy headline for your guest post to entice readers to read it.
3. Proofread multiple times.
As previously stated, guest blogging isn’t about amassing a trove of backlinks. That is a bad SEO tactic, and you are more likely to be penalized than rewarded for it. So, when someone offers you the opportunity to write for them, you should definitely take the time to generate a high-quality post. Furthermore, make an extra effort to proofread your work in the conclusion. Grammarly and other online editing tools might be of great assistance with proofreading guest posts in 2022.
4. Write with intent
Never write a guest post and then look for a place to publish it. There’s a reason why the ideal length for guest blog posts is frequently 1,000 words or more. They want to ensure that writers are serious about producing high-quality content for the site and aren’t simply seeking a place to post something they wrote a few months ago. Custom pitches and content are therefore required if you want to be successful with guest posting.
5. Follow up after the post is published.
Do you want to demonstrate to the website for which you wrote that you meant every word you said? Following the publication of the post:
- Share the link on your social media accounts (don’t forget to mention the website’s handle).
- Examine the post’s comments area and respond to anyone who takes the time to pose a question or challenge one of your ideas.
- Write a brief promotional post about it on your blog and inform your readers about it.
6. Make time each month for guest blogging.
It’s fine to have something published on a high-profile website once. Making a name for oneself as someone who understands everything about this one specific issue, on the other hand, will be extremely beneficial to your business in the long term. Try to write for the same periodicals if at all possible. Maintaining a guest blogging arrangement is far easier than always hunting for new opportunities and managing new sets of requirements.
7. Review your analytics
Your Google Analytics account has a separate area for acquisition. Use the data there to determine whether your guest posts are genuinely delivering traffic to your website. (Referral information can be found under “All Traffic.”) You can also use Google Search Console to monitor your “Top Linking Sites” as well as how your guest blogging activity has affected your website’s search traffic levels.