Marketing

What Is Search Intent and Why Is It Important?

What Is Search Intent and Why Is It Important?

Gone are the days when you only need to write a few contents and spam them with links to rank on Google. Today, SEO is more challenging than ever before. Every day, Google releases over five updates to improve search results. According to the American Company, most of these updates are usually less effective and have little or no impact on search results except for the core updates. To rank on Google now, reputable digital marketing agencies advise that you must write...

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Oct What are Featured Snippets and How to Get Them

What are Featured Snippets and How to Get Them

Google keeps optimizing the SERPs to provide searchers with the most relevant answer possible. As a result, the Google search results now include many features, such as the knowledge graph, people also ask, related searches, and the featured snippet. The featured snippet is a small box of text, tables, or listicles that directly answers the user search query. The most exciting thing about the featured snippet is that you can use it to outrank major competitors, increase conversions, and drive massive...

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How To Go Viral On TikTok

How To Go Viral On TikTok (9 Simple Steps)

TikTok is one of the most popular social media platforms right now. The video-sharing app is the best way to get yourself (or brand) known to millions of people across the globe within a short period. From Khaby Lame to Bela Poarch, TikTok's viral videos have birthed hundreds of online celebrities.  Also, small businesses aren't left out as they are leveraging the use of short-videos to create awareness and drive sales to their products. Score.org reported that over 21% of small businesses...

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Who Is a Marketing Consultant

Who Is a Marketing Consultant and What Do They Do?

For the past few years, most businesses have gone digital – with the 2020 pandemic accelerating the trend. According to Shopify, global e-commerce sales are expected to hit $5.5 trillion in 2022, over 80% more than the estimated $791.70 billion realized in 2020. The increasing growth of E-commerce and online marketing have increased the demand for marketing consultants in practically every business, as business owners seek help to scale their business using actionable marketing strategies. Are you a business owner needing a...

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Marketing Consultant Job Interview Questions (With Answers) 2022 2023

Marketing Consultant Job Interview Questions (With Answers) 2022 / 2023

Marketing consultants help businesses better understand their clients. They identify successful marketing ideas and strategies that will effectively and efficiently reach targeted audiences. If you're preparing for a job search or an upcoming interview for a marketing consultant position, knowing what types of questions to expect will help you thrive and land the job. Therefore, you must be prepared to answer questions about your experience, knowledge and expertise in the marketing industry.  In this article, we will provide you with some marketing...

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Web Content Marketing How to Generate Content for High-Performing Websites visual media factory

Web Content Marketing: How to Generate Content for High-Performing Websites

Content marketing has catapulted into the spotlight over the last few years. It’s achieved the global acclaim that technology had brought on itself, and it’s steadily sinking its teeth into more facets of the business. Content marketing comes in many ways. Among content types such as video production, blogging, ebooks there is another very important content type - web content marketing. Web content is a common name given to any content you can read and interact with on the websites. Your...

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