Benefits of a Facebook Page for businessVisual Media Factory
A Facebook page can help your business in a variety of ways. Some of these advantages are similar to those of having a website, but others are unique to Facebook. The advantages listed below, when combined, they can result in increased sales and profits for your company in the Social Media world.
Facebook marketing is a low-cost strategy.
Marketing activities that would cost thousands of dollars on other platforms can be done for a fraction of the price on Facebook. This makes it ideal for small to medium-sized businesses on a tight marketing budget. Larger companies can also use Facebook to test marketing concepts and themes before committing to larger campaigns.
Provide basic information about your company on your Facebook Page.
Your Facebook page is a place where you can promote your company’s name, address, and phone number, as well as a brief description of your products and services. You can also talk about your employees, your company’s history, or any other aspect of your business that is likely to interest other Facebook users.
Share your company’s photos and videos on your Facebook Page.
Facebook allows you to upload pictures and videos from your business in addition to text. This can be an effective way to communicate with customers and potential customers because it allows them to see your product or service without having to come to your location. Facebook also allows users to ‘tag’ photos to indicate whether or not they contain a Facebook friend. This feature can be utilized to promote your company. A tour operator, for example, could post a photo of a group whitewater rafting on their page and then invite each participant to tag their image in the photo.
Each tagged image will appear as a status update on the participant’s Facebook page, where it will be seen by their friends as well. This raises interest in the image, as well as in your company. Be cautious if you decide to use tagging. It can be a privacy concern, and some Facebook users are wary of being identified in photos. As a result, rather than doing the tagging on their behalf, it is preferable to ask them to do it.
Engage (speak/talk) with current and potential customers on Facebook.
By sending and receiving messages, you can use Facebook to ‘talk’ to current and potential customers. However, don’t use Facebook to promote your products or services aggressively. You’ll have a lot more success if you share information about your company that other users will find useful or interesting. By establishing long-term relationships with other users, you increase your credibility and promote your business. A veterinarian, for example, could provide pet-care advice, timed to coincide with the occurrence of specific health issues (e.g. ticks in summer).
You should pay as much attention to what others are saying as you do to what you are saying. Observing what the public thinks about your company, your industry, a product, or a marketing campaign can provide useful information.
Provide assistance to customers on Facebook.
Customers can ask follow-up questions on your Facebook page, and your staff can respond. This is often more efficient than having someone answer the phone, and it allows other customers to read common questions and answers without having to approach you one-on-one.
Promote positive word-of-mouth by increasing brand awareness.
Encourage existing and potential customers to “Like” and “Follow” your Facebook page to raise your company’s profile on the social media platform. Your customers will receive your updates on their wall after liking your page, where their friends will also see them. This helps to raise brand awareness and associate your friends with your company. Customers can also share positive messages about your products or services on their social media pages, which are visible to all of their friends.
Facebook can help drive visitors to your website.
On your Facebook page, you can post a link to your website. Indeed, many businesses claim that the most significant benefit of Facebook is the increased traffic it brings to their website. Visitors to the website may be exposed to more powerful marketing messages and, in some cases, the ability to purchase goods and services.
Customers who arrive at your website via Facebook are more likely to be receptive than the average visitor because they are already familiar with your company and were motivated to click the link.
Facebook Advertising that is specifically targeted
Facebook has the ability to analyze all of the data that millions of users input into their profiles. You can pay to use this information to deliver targeted advertising to a specific group as the owner of a business page.
An outdoor store, for example, could use Facebook to determine how many men over a certain age in a given city have listed ‘fishing’ as a hobby. Then they could create a new fishing lure ad and pay for it to appear only on those people’s pages. (In Facebook, ads appear on the right-hand side of pages.)
Use Facebook Places to promote deals.
Users can use Facebook Places to ‘check in’ on their mobile devices at a specific location so that their friends can see their location on Facebook. Facebook Places also identifies popular spots near a user’s check-in location. Businesses can use Facebook Places to provide a list of nearby businesses offering deals when a user checks in to a neighborhood, street, or business (e.g. discounts, freebies, loyalty rewards). Only pages in the category set up as a Company and Organization or a Local Business can add a location.